When Disney was tasked to promote Plaza de la Familia, a celebration of the film COCO and Day of the Dead at Disney’s California Adventure the result was a creative collaboration with animation house LOBO and Director Guilherme Marcondes to bring this store to life. As Art Director and also having previously worked on the feature film as Lead Designer, it was my role to ensure the characteristics of the original film were carried through the campaign, as well as storyboarding in conjunction with LOBO, and designing OOH full scale art and digital assets for social.
